What we do
We bring brands of all sizes to life through engaging messaging and dynamic design. We are well versed on the latest trends and techniques to keep your materials fresh and engaging for today’s audience and tomorrow’s opportunities.
Strategy / Identity / Brand Design / Brand Experience / Promotions / Advertising & Campaigns / Communications / Art Direction / Packaging / Merchandising / Web Design & Development / Retail Environments & Exhibitions / Set Design / Signage and Wayfinding / Copywriting / Illustration / and More.
We manage the design process from it's inception, guiding it through all phases of development including production and distribution.
With our full spectrum of services, clients have the confidence that their materials will be completed consistently across a wide variety of media, making sure your brand is the very best it can be, everywhere, every time.
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Every project we undertake is unique, driven by varying factors that heavily influence our approach. The amount of time and resources we allocate to each phase of the design process depends on the scope and scale of the project. However, there is a general outline that we follow to ensure maximum efficiency, accountability, and effectiveness. This holistic approach allows us to cater to the specific requirements of each project while maintaining consistent standards of quality and client satisfaction.
DISCOVERY & SCOPE :
• Initial discussion / to make sure we’re a good fit, and fully understand the requirements.
• Creative Briefing / to define timelines, roles and responsibilities & goals, project proposal & quotation for approval.RESEARCH & STRATEGIC DEVELOPMENT :
• Research and Discovery / yours & the competition
• Review history of the brand, marketing, messaging & assets
• Strategic Development & Positioning
• Overview of the creative concept & approach
• Presentation of findings and design direction for discussion, additional input and stakeholder approvalsCREATIVE DEVELOPMENT & DESIGN :
• Concept & design development
• Brand elements such as custom illustrations, graphics & treatments
• Design of full suite of brand assets and collateral
• Presentation
• Client feedback
• Design refinement
• Presentation and approvalPRODUCTION :
• Coordination with printers & stakeholders
• Final artwork/file prep to high industry standards of production requirements for print or digital applications
• Final client proofing & sign offs
• Press proofs
• Oversee productionLAUNCH & EVALUATION :
• Launch program and follow up on project impact. -
Creating a great logo is definitely a good start, but developing a strong brand goes beyond that. It's about how you're perceived in the market and ultimately, how you stand out from the competition. That's where we come in. We work closely with you to ensure all of your marketing efforts are on-brand, with consistent imagery and messaging that will help you carve out your niche and stay top of mind with customers. It's all about creating a cohesive and powerful brand that truly sets you apart.
• Brand Strategy and Messaging
• Logo Design
• Brand Guidelines / Design Style Guides
• Brand Applications
• Promotional Items & Branded Apparel
• Tradeshow Booths
• Marketing & Sales Materials
• Signage & Vehicle Graphics
• Traditional & Digital Collateral Materials
• Art Direction -
In an increasingly digital world, delivering a seamless user experience is paramount. From websites to social media, we create the digital elements that ensure your customers have a smooth, intuitive, and enjoyable interaction with your brand across various platforms and touchpoints.
• Squarespace Websites
• Design & Development
• Copywriting & Content Strategy
• Art Direction for Photos & Video
• Photoshop Work
• Digital Illustration
• Social Media Posts
• Online Ads
• Digital Signage -
Retail packaging design and development is not just a service we provide; it is one of our specialties. With meticulous attention to detail and a deep understanding of branding, we create captivating packaging that demands attention on the crowded store shelves. From labels to bags, boxes, and containers, we ensure that every aspect of the packaging reflects the brand promise and resonates with the target audience. Moreover, our experienced team is well-versed in governmental labeling requirements, ensuring that our packaging meets all regulations while still maintaining its eye-catching appeal. Whether you need packaging for a new product launch or a rebranding effort, we've got you covered.
• Label Design
• Package Design
• Prototyping
• Production CoordinationBRAND ASSETS
The product always comes first, but there are many other supporting pieces beyond the product itself that greatly contribute to its overall success. These complementary materials play an important role in enhancing the customer's overall satisfaction and perception of the product.• Point of Purchase Displays
• Hang tags
• Sell Sheets
• Shelf signage & Wobblers
• Branded Collateral
• Specialty Items -
Letting people know about your exceptional product or service is crucial for the success of your business. Whether it's a product launch, a sales event, or ongoing brand awareness, we craft your message and maximize the impact of your advertising dollars. Our team is adept at creating compelling marketing strategies that resonate with your audience, ensuring that your message captures attention and generates interest.
• Campaign Concepts & Creative
• Promotions & Contests
• Traditional Media Advertising
• Digital Media Advertising
• Point of Sale & Point of Purchase Collateral
• Email & Direct Mail
• Transit Ads & Billboards / Out of Home Advertising
• Event & Retail Advertising
• Flyers / Brochures
• Web & Social Media Ads
• Temporary & Permanent Signage
• Tradeshow Booths
• Vehicles, Banners, Posters & More -
Our 30+ years of design and marketing experience have enabled us to provide local and national companies with invaluable insights and conceptual development. We are proud to be considered a trusted voice in the boardroom, collaborating with marketing departments and management to develop new marketing initiatives. Through our 'design thinking' approach, we bring a fresh perspective to the table, while leveraging our design and production expertise to help you achieve your goals faster, better, and more efficiently. By understanding your objectives inside and out, we are able to provide valuable insights that lead to better results.
Where we shine.
Our wheelhouse is in design for the retail food industry (consumer packed goods and the retailers that sell them), promotional design (for retail, media and events), rebranding, and as a creative resource for marketing departments.
Specialists in Retail Food Industry Design / Promotional Design / Event Design / Rebranding / Illustration / Partnering with Marketing Teams
Retail Food Industry Design and Marketing
We love food!
One of our areas of specialization is design for consumer packaged goods and the retailers that sell them. We understand this competitive and dynamic retail environment, and utilize our experience and industry insights to create materials and programs that leverage your position in the marketplace and drive sales. From packaging to promotions, we help companies get their products from the shelves to shopper’s baskets.
Examples of projects for food companies: Kraft, Sobeys Urban Fresh, Meyer’s
Promotional Design and Marketing
Making it Pop!
We have a knack for ‘promotional design’; a visually dynamic style of advertising for creating impact, interest and excitement with a sense of immediacy and a call to action. Stemming from our background in media, retail and illustration, we have cultivated and refined a graphic style that naturally lends itself to special events, sporting events, retail and media - it’s bold, grabs attention, comes alive with personality and is direct in it’s messaging. Our approach makes applications like contests, events, packaging and promotions even more engaging and effective.
A few promotional projects: Cadbury Schweppes, Country 105, Club Sobeys
Event Marketing Design
Building excitement.
From sporting events to fundraisers and product launches, our strengths in branding and promotional design fit the world of event marketing beautifully. Working closely with the organizing committee, we’re able to help shape the vision for the event according to the schedule and budget in the marketing plan. From there we create a branded look for all the advertising and marketing materials to build awareness, attract your target audience, increase ticket sales, build excitement, and help stage an event that exceeds expectations for everyone involved.
A couple examples of event marketing design projects: Canadian Curling Association, MacEwan Madhatter’s Galas
Custom Illustration
Great ideas, well drawn.
Sometimes a photo just won’t do. Many projects benefit from a splash of custom artwork. Our illustrations cover a myriad of styles and are all done in-house. From iconography in logos to cartoons for promotions and mascots, we’ll create some hand crafted magic that reflects your brand’s personality and catches attention.
Visit the illustration page
Rebranding
Taking a fresh look.
We’re often brought in for a rebrand or refresh to get a company’s image focused and on track. It’s not unusual for a brand’s image to waiver over time. As a company evolves, messaging can get muddled, images start looking dated, and the logo is different everywhere. Our approach looks at the entire organization and all customer touch points to ensure your brand is fresh and ready for whatever the future brings. With our experience in design for all print, digital and marketing applications, we’ll keep your brand focused yet flexible, so you can concentrate on your business.
Examples of rebranding projects: IGA, Mercer’s Catering, Royal Food Products
Partnering with Marketing Teams
Your on-call art department.
We enjoy working with marketing departments - it’s like peanut butter and chocolate, or cookies and milk, excellent on their own, but taken to a whole new level when put together. We have decades of experience working with marketing teams - as professional designers we bring a fresh perspective and ‘design thinking’ to their business challenges. Together, we’re able to quickly establish the purpose and scope of a project by defining the market insights that allow us to go away and sweat the design details that bring a campaign to life. It’s an efficient collaboration that turns big-picture marketing goals into professionally designed and effective materials.
For more information on our design services, give us a call and we can review your needs and how we can help.
Your goals are our goals.
If you’re looking to team up with a creative agency who knows business as well as branding design, contact us to get the conversation started. We would love the opportunity to work with you on brand positioning, design strategy and engaging creative that will help your company thrive.