Whether you’re a retailer or supplier, even a small contest / promotion is a great chance to engage customers, create awareness, introduce a new product and get a bump in sales. The best part is you create a reason to get in front of people, generate feedback, and have a little fun doing it. For Cadbury Schweppes, we created a ‘Be Your Own Bartender’ contest featuring all of their drink mixes, a take home recipe booklet and a chance to win a mini bar fridge. The bright, fun, retro graphics drew attention to an often overlooked aisle in the grocery store, and served as a reminder that drink mixes of all kinds are available at your local grocery store. And, as part of our thorough commitment to research for our clients, we tested all the drink recipes (they were delicious).