20 years ago they said everything would be paperless by now… but the truth is flyers still work, and are one of the most popular and effective ways for retailers to inform and attract shoppers to their stores. These flyer ‘wraps’ are small flyers wrapped around the standard weekly flyer and were used to feature their exclusive store brand ‘Compliments’, and seasonal specials including holidays, events, fall produce and BBQ season. Because these wraps were separate from the main flyer, we could take a more ‘editorial’ approach, with different styles, stories, cooking tips, coupons and recipes, making them more engaging, entertaining and effective.