This was a fun one! Decades ago, Pattison Food Group purchased Woodwards, and with it the '$1.49 Day’ promotion. In 2022, the timing was finally right to revive this iconic one-day sales event. With vintage styling and retro cartoons of Darrell, we created a large suite of campaign materials from In-store signage, flyers, posters, advertising and digital media. This program has also evolved to include a ‘Canadian $1.49 Day’ featuring Canadian products and is still one of their most anticipated and massively popular and successful promotions.