Chinese herbal medicine has been proven effective for thousands of years, but is rarely used in veterinary medicine. Our approach was to brand their herbal products with a more 'pharmaceutical' look familiar to western veterinarians. The project included a full branding package ranging from corporate identity to a 62 page product guide, and design & development of a colour coded labelling system to streamline the prescribing process for this extensive line of veterinary Chinese herbs & tinctures.