Based on the success of the Natural Path Veterinarian line of Chinese Herbs for animals, Dr. Steve Marsden developed this retail line of herb blends formulated to treat the most common pet ailments. The new logo takes it’s cues from ancient Chinese symbols, the herb plants and the ‘tree of life’. The labels feature jewel tone backgrounds, combined with a clean sans serif type to create an easy to recognize visual coding system that reflects the premium (gold standard) level of the product. This packaging design combination of east meets west has already proven as effective and popular as the herbs themselves.