Contests - Development & Design

Contests are similar to promotions in that they can be a great way to increase awareness, sales, customer traffic, and leverage supplier relationships, but with the added incentive that a customer can win something.  Good contests do more than give stuff away, to be successful they need to capture attention, and inspire people to participate with creative, useful, and attractive prizing.  The added bonus with a contest is that it can attract new customers, reward existing ones, create buzz, be an incentive to purchase and drive traffic to your stores and website.