Natural Path Herb Company - Branding & Packaging
East meets west for this line of herbs used in Veterinary medicine. Chinese herbal medicine has been effective for thousands of years, but rarely used in North America. Our approach was to brand the products with a more 'pharmaceutical' look familiar to western veterinarians. The project included the logo, art direction of photography, stationery package, 32 page product guide, product chart, and design & development of a colour coded labelling system to streamline the prescribing process for this extensive line of veterinary Chinese herbs & tinctures.