MyMacDealer - Rebrand
MyMacDealer was opening new stores, and felt it was time to refresh and rebrand themselves. As an authorized dealer of Mac computer equipment, they wanted to reflect the clean aesthetic of the Apple brand without copying them. Using black & white with spot red accents allowed for a consistent and recognizable brand. Elements included logo, stationery, interior & exterior store signage, posters, point of sale programs, outdoor advertising, e-newsletter and website.