Sobeys Liquor - Packaging

As part of the Discover the World of Beer promotion, we were asked to design a logo and package design for the 'Mix 6' program.  Customers can choose 6 individual beer bottles of any domestic, import or craft beers so they can try something new.  The challenge was creating something that didn't look like it belonged to a particular beer brand, or that would get lost in a graphically busy retail environment.  The bold, clean, contemporary graphics stand out in the cooler, and draw attention to the program.