Bassano Growers - Packaging
We include this group of packaging because it's an excellent example of the power of design. Upon review we found that Bassano's products were excellent, the distribution chain was efficient, but the packaging was an afterthought to the produce supply business. Everything looked different, old and tired. The solution was to start from scratch with a complete rebranding. We designed everything to have a consistent look with the curved diamond panel, bold fonts and illustrations - clean, simple and cost effective for production. The grocery retailer carried numerous items and sizes, and the end result was impressive. The entire produce department looked like it had a makeover. The consistency across all the packaging pulled it together, the black diamond panel made the colours of the produce pop, everything looked fresher, and with the large lettering, it was easy to spot from down the aisle.